We think it’s about time to prioritise self-care, and hey, so should you.

markdown

image

bodycare

prod

7 Self-care Tips for Valentine’s Day

As temperatures soar, beach trips top everyone's summer wish list. But brace yourself for a scary beach body revelation, 49% of people are worried about being 'beach body ready' this summer. That's right, even the amount of body hair deemed 'normal' on the beach causes a fair share of stress. So let's unpack this data and try to get to the bottom of it.

​​Life's a Beach: The Scary Truth About Our 'Beach Body' Worries

Yes, we all do it. No, we don't all like talking about it. So, we thought it was about time we could all benefit from sharing our inner desires and secret tips to please not others, but ourselves.

News just in: your self-pleasure secrets revealed

Let’s talk about sex babyyy! And no, not just the typical hanky-panky for two (or more, you do you), we’re going to talk about the sexy sesh you have with yourself – masturbation.

Masturbation: the myths and the juicy facts

Stash Scrunchie

Stash Scrunchie Onyx

Made with sensitive skin in mind, the Estrid razor features five sharp blades for a close shave and a vegan hydration strip to protect skin, prevent irritation, and provide a smooth glide.

The Razor Starter Kit

Meet Estrid’s razor blade subscription! Get 4 new super-sharp razor blades, made for body hair, as often as you need, delivered right to your mailbox. No strings attached - pause or cancel your subscription whenever you want. Add a razor case for your razor to keep your blades safe and sharp, wherever you go.

Razor Blades

Blades

The Estrid razor features five sharp blades for a close shave and a vegan hydration strip.

The Razor Starter Kit – Guava

The Razor Starter Kit – Moss

The Razor Starter Kit – Bloom

Everyone's favourite soft pink. (And our bestseller.)

The Razor Starter Kit– Sky

Inspired by clear-blue skies and sun-filled days.

The Razor Starter Kit – Onyx

Clean, luxurious, the epitome of Scandi minimalism. 

The Razor Starter Kit – Cactus

Mood-boosting yellow-green for an instant pick-me-up.

The Body Razor Starter Kit – Matcha

The prettiest pastel pistachio shade, inspired by matcha lattes and freshly cut flowers.

The Body Razor Starter Kit – Cloud

Neutral but never ever boring. This seriously cool grey is inspired by pillowy, *you guessed it*, clouds on a rainy day.

The Body Razor Starter Kit – Peach

A bright shade inspired by freshly picked fruit and summer sunsets.

The Body Razor Starter Kit – Space

The future is in the stars. Things are about to get intergalactic.

The Body Razor Starter Kit – Lagoon

Cleanse and shave in one smart skincare-infused formula. This 2-in-1 shower and shave jelly soothes while transforming into a rich, foamy lather for a next-level shower experience.

The Shower & Shave Jelly

Three body care hard workers plus our award-winning Razor Starter Kit in one no-brainer set. Start with the gentle-but-powerful Essential Exfoliant to unlock fresh skin, cleanse and lather up with the 2-in-1 Shower & Shave Jelly, shave with your Estrid razor, and finish it up with Everyday Body Lotion for a megadose of nourishment.

The Smooth & Clean Set

Essential Exfoliant + Shower & Shave Jelly + Razor Starter Kit + Everyday Body Lotion

The Smooth & Clean Set – Guava

The Smooth & Clean Set – Moss

The Smooth & Clean Set – Bloom

The Smooth & Clean Set – Sky

The Smooth & Clean Set – Onyx

The Smooth & Clean Set – Cactus

Prep, cleanse, and wax areas that demand precision - your pits and bikini line. Prevent ingrowns with the gentle-but-powerful Essential Exfoliant, cleanse or shave with the non-stripping Shower & Shave Jelly, and wax with our Vegan Bikini & Underarm Wax Kit with perfectly sized strips for smaller areas of your body.

The Bikini & Underarm Routine

Essential Exfoliant + Shower & Shave Jelly + Bikini & Underarm Wax Kit

Get smooth with precision. Dermaplane your face, wax bikini and underarms, and shave your legs with all of our best tools. Pack your razor in the Travel Case and you're ready to take glowing skin on the go.

The Precision Set

Precision Razor + Bikini & Underarm Wax Kit + Razor Starter Kit + Travel Case

The Precision Set – Guava

The Precision Set – Moss

The Precision Set – Bloom

The Precision Set – Sky

The Precision Set – Cactus

The Precision Set – Onyx

Effective, 100% natural, vegan wax in a head-to-toe collection whenever you want up to 28 days of smooth. Get all the tools you need for a face, body, and bikini and underarm wax at-home--with wax that's proven to be more effective, comfortable and precise than the leading competitor.

The Complete Body Wax Collection

Face Wax Kit + Body Wax Kit + Bikini & Underarm Wax Kit

The complete body wax routine, from start to finish. Prime your canvas with the Essential Exfoliant to remove dead skin and to get the most of your wax. Wax with vegan strips designed for larger areas of your body, and finish with the Everyday Body Lotion for a hydrated glow.

The Deluxe Wax Routine

Essential Exfoliant + Vegan Body Wax Kit + Everyday Body Lotion

Smooth, clean, kind to skin. Wax small areas like your upper lip, dermaplane your face for the ultimate in exfoliation with the Precision Razor, and nourish skin and lips with Super Saviour multipurpose balm.

The No-Fuzz Face Set

Vegan Face Wax Kit + Precision Razor + Super Saviour

With a powerhouse blend of vegan, plant-based ingredients and our signature Body-Hugging Technology that contours to your every curve, these soft face wax strips give instant results, no heat or mess required.

The Vegan Face Wax Kit

20 wax strips and 4 soothing post-wax wipes for the face.

With a powerhouse blend of vegan, plant-based ingredients and our signature Body-Hugging Technology that contours to your every curve, these soft bikini and underarm wax strips give instant results, no heat or mess required.

The Vegan Bikini & Underarm Wax Kit

16 wax strips and 4 soothing post-wax wipes for bikini and underarm.

With a powerhouse blend of vegan, plant-based ingredients and our signature Body-Hugging Technology that contours to your every curve, these soft body wax strips give instant results, no heat or mess required.

The Vegan Body Wax Kit

20 wax strips and 4 soothing post-wax wipes for the body.

Get the complete body care collection plus our award-winning Razor Starter Kit for everything you need for a nourishing, sensitive skin friendly shave without ingrowns or irritation. 

The Full Body Shave Routine

Get the complete body care collection plus our award-winning Razor Starter Kit.

The Full Body Shave Routine – Guava

The Full Body Shave Routine – Moss

The Full Body Shave Routine – Bloom

The Full Body Shave Routine – Sky

The Full Body Shave Routine – Onyx

The Full Body Shave Routine – Cactus

Prime, protect and preserve your skin in three simple steps with this vegan line-up. Start with The Essential Exfoliant to reveal your smoothest skin. Next, The Ultimate Shave Gel works with your Estrid razor to give an easy glide. Finish up with The Everyday Body Lotion, our non-greasy, all-season hydrator that supports your skin barrier.

Complete Body Care Collection

Prime, protect and preserve your skin in three simple steps with this vegan line-up.

The Complete Body Care Collection

Better shaving starts here. Slick on the Ultimate Shave Gel for a cushiony glide that prevents bumps and irritation, shave with our award-winning Estrid razor, and then, when you're on the go, pop your razor in its matching Travel Case.

The Shave Essentials

Everything you need to start your shave routine.

The Shave Essentials – Guava

The Shave Essentials – Moss

The Shave Essentials – Bloom

The Shave Essentials – Sky

The Shave Essentials – Onyx

The Shave Essentials – Cactus

Our signature stainless steel razor handle and wall holder, in a diverse palette of bathroom-boosting colours. Perfect for when you want to mix up your style, or just have another razor for your travel bag.

Extra Handle & Holder

Our signature razor handle and matching holder.

Handle & Holder Guava

Handle & Holder Moss

Handle & Holder Bloom

Everyone's favourite soft pink. (And our bestseller.) 

Handle & Holder Onyx

Handle & Holder Cactus

Handle and Holder Cloud

Handle and Holder Space

Handle and Holder Peach

Handle and Holder Matcha

Handle & Holder Lagoon

Keep your razor safe, clean and dry with a washable silicone case. 

The Travel Case

The Travel Case — Guava

The Travel Case — Cactus

The Travel Case — Moss

The Travel Case — Sky

The Travel Case — Bloom

The Travel Case — Onyx

The Travel Case — Space

The Travel Case — Matcha

The Travel Case — Cloud

The Travel Case — Peach

The Razor Case — Aurora

Limited edition! An iridescent purple and blue, inspired by the starry Northern Lights.

The Travel Case — Lagoon

The first step in your shower and shave routine, the Essential Exfoliant tackles ingrowns, irritation and bumps in a cleansing, lathering vegan formula that's gentle enough to be used every single day.

The Essential Exfoliant

The ultimate companion for your best shave yet. This vegan gel-to-cream formula comforts, nourishes, soothes and hydrates skin while shaving, leaving your skin hyper-smooth and irritation-free.

The Ultimate Shave Gel

The final step in your shave routine, our do-it-all vegan Everyday Body Lotion soothes, nourishes and adds instant radiance to skin post-shave.

The Everyday Body Lotion

Meet the hardest working balm in your routine. Protect, soothe and nourish skin with this lightweight, flexible formula that melts into skin for a cushiony, comforting effect — perfect for the colder months, dry climates or whenever your skin needs a little extra support.

Multipurpose Balm

The hardest working balm in your routine.

Face wax strips designed for de-fuzzing your upper lip, chin, brows, neck or any smaller area you fancy removing hair from. The contour hugging technology makes it easy-to-apply with a no mess, no stress approach. Our powerhouse blend of vegan, plant-based ingredients are on hand to soothe and smooth even the most sensitive.

Face Wax Kit

Face wax strips designed for your upper lip, chin, brows and neck.

Not your regular at-home wax strips. Designed for legs, thighs, arms and any larger area you fancy removing hair from. Our soft gel formula features a multi-tasking blend of 99.8% naturally derived ingredients, including plant-based squalene and cooling aloe vera – we call it the perfect comfort blanket.

Body Wax Kit

At-home wax strips for legs, thighs and arms.

Meet the single-blade razor that can do it all. Shave away fine hair, prime your skin for makeup and skincare, gently exfoliate, and touch up on the go. Our dermaplaning razor is fuss-free, easy to use, and will not make your hair grow back thicker. Seriously.

The Precision Razor

A 3-pack of dermaplaning Precision Razors.

A fluffy, whipped body moisturizer that gives long-lasting moisture and glow to shaven (and non-shaven) bodies. Get it whenever you need it, or add it to your subscription with one click.

Daily Body Moisturizer

A fluffy, whipped body moisturizer that gives long-lasting moisture and glow.

A two-in-one that works both as a cleansing shower gel and nourishing shave gel. The vegan formula gently lathers the more you rub, for a closer, smoother shave.

Shower + Shave

A two-in-one that works both as a cleansing shower gel and nourishing shave gel.

A vegan body scrub for the perfect pre-shave polish. Unlock next-level smoothness and a long-lasting glow. Get it whenever you feel like it or add it to your shaving subscription.

Sugar Scrub

A vegan body scrub for the perfect pre-shave polish.

The limited-edition Onyx Bundle: our minimalist, sleek matte black Onyx Starter Kit with its matching case. Or, this season's 'it' accessory.

The Onyx Bundle

The limited-edition Onyx Starter Kit with its matching case.

Get ankle-deep in cotton with your very own pair of Cloud Socks. Fit perfectly on most feet and look great in a pair of sneakers. One size fits most (35-40). Your feet will thank you!

Cloud Socks

Cloud socks

A smooth sidekick for your body, your planet, your razor and your bathroom (ofc, bc it’s sooo cute).

Shave Cream

Meet our dreamy, non-stripping oil-to-foam goodness in a tube. A creamy lather that feels like a friendly hug. And yes, it smells like a slice of heaven too.

Body Oil Wash

250ml vegan body oil wash with sunflower, cloudberry & almond oil.

A light-as-air moisture magnet for happy, healthy & seriously hydrated skin.

Body Lotion

250 ml vegan body lotion with aloe, shea & canola oil.

Influencer Seeding Kit

Influencer Seeding Kit Bloom

Influencer Seeding Kit Sky

The limited edition Aurora Bundle: our dreamy holographic purple Aurora Starter Kit with its matching case.

The Aurora Bundle

Our dreamy holographic purple Aurora Starter Kit with its matching case.

Face Wax Kit IM

A super sharp, single blade to gently sweep away the finest of facial fuzz, smoothing contours and defining brows. The Precision Dermaplaning Razor also exfoliates and resurfaces the skin, improves overall texture and increases skincare ingredient absorption.

Precision Razor

A super sharp, single blade to gently sweep away the finest of facial fuzz.

Precision Razor IM

As a hair removal brand, we feel it is our responsibility to create campaigns that always celebrate body positivity and love, no matter your fuzz level. To shape our SS23 Campaign, we commissioned a nifty study with 2000 respondents to see who feels the 'beach body' pressures and generally what beach-day anxieties look like - our respondees gladly spilt the beans.

# Our research revealed some interesting truths about modern-day life and the stressors that come with it:

There's a generational divide, with two-thirds of millennials (70%) and Gen-Z (66%) admitting they are concerned about being ‘beach body ready’, compared to just a third (30%) of people aged 55 and over.

When we asked what their main concerns are ahead of a day at the beach, half of the respondents said they felt pressure to look and feel physically fit (52%), generally feeling ‘beach body ready’ (49%), having the pressure of removing body hair (48%) and enhancing their grooming regime (47%).

# When asked why people feel the need to shave off body hair for the beach, the top reasons were:

- To feel cleaner (22%)
- Showing body hair makes them feel insecure (11%)
- Shaving increases their confidence (11%)
- They feel like they’ll be judged by others if they don’t shave (9%)
- The study also unveiled that we feel the most pressure from friends (20%), peers of a similar age (20%), social media (17%), and social media influencers (10%) each holding sway over how we show up at the beach.

Our research suggests we still have a long way to go when it comes to accepting and loving our bodies, with something as normal as showing body hair on the beach becoming a major cause of anxiety in the summer.

With the launch of our High Summer campaign and accompanying film, we hope to challenge the status quo and redefine what it means to be ‘beach body ready’. Because everyone deserves to feel their best on the beach this summer, whether you’re smooth, hairy, or somewhere in between.

​​Life's a Beach: The Scary Truth About Our 'Beach Body' Worries 1

image yasmin

# A Word from: Yasmin El Yassini

[Yasmin El Yassini](https://www.instagram.com/opheliathanatos/), the model and actor who features in Estrid’s High Summer campaign, commented: “Being half Moroccan and having PCOS, I’m more likely to be a bit hairier than others – and having a German mother, who followed the societal norms of being hairless, I recall seeing my Moroccan grandmother’s hairy legs and adopting an internalised negative view towards it.

From a young age, I would shave in secret – before my mum started helping me to wax my legs, using hair removal cream or epilating. But now that I’m older, I’ve learnt to fully accept my body hair and now have a deeper understanding of what it means to me, and where it comes from – and I’m proud of it.

Occasionally, I shave for a job or if I just feel like being hairless – perhaps for a fresh start, or new growth. But it's my decision either way, and I like it that way. And that’s the beauty of body hair – if you want to grow it out, grow it out. If you don’t, then don’t. Everyone is free to decide what to do with their own body.

The journey to body confidence is a beautiful one, and one that’s unique and personal for everyone. For me, turning off the voices in my head that aren’t mine is what made me more accepting and loving towards myself. I turned off the internal voices from family, friends, TV shows or social media – and just listened to my own.

It’s a journey – and it will take a while to fully accept yourself – but once you do it won’t go anywhere and no one can take it away. I no longer care what anybody else thinks of my body – if they do care, it’s their problem. It’s my body that I live in and love.

It took me until my mid-twenties to fully feel comfortable in a bikini again. When I look back, I think it's such a shame, such a waste of time when I thought I couldn’t join a beach day or a trip by the lake. Now, when I’m on the beach, I love my body and also acknowledge that I’m surrounded by such a diverse group of people – of all shapes and bodies. And that’s beautiful.”

​​Life's a Beach: The Scary Truth About Our 'Beach Body' Worries

The Essential Exfoliant

The Everyday Body Lotion

Multipurpose Balm

You might also like

7 Self-care Tips for Valentine’s Day

​​Life's a Beach: The Scary Truth About Our 'Beach Body' Worries

News just in: your self-pleasure secrets revealed

Masturbation: the myths and the juicy facts

Life's a Beach: The Scary Truth About Our 'Beach Body' Worries

Life's a Beach: The Scary Truth About Our 'Beach Body' Worries